WHISKAS VIETNAM – A JOURNEY OF LOVE BETWEEN PET PARENTS AND CATS

PROJECT INFORMATION

Client Name: Whiskas Vietnam
Industry: Cat Food
Project Duration: 09/2023 – 06/2025
Partner: Bonsey Jaden Thailand
Role of Dekohaus Creative: Local Adaptation – Copy Transcreation

CHALLENGES

Localizing a Global Brand:
Whiskas, established in 1958, has solidified its reputation as a global leader in cat food. However, in Vietnam, the brand needed a more approachable and relatable communication strategy to connect with local consumers on a deeper level.
Ensuring Consistent Messaging:
As part of a multi-national collaboration, the adaptation of messaging from Bonsey Jaden Thailand required creativity to maintain the original spirit while aligning with Vietnamese culture and language.
Launching a New Product:
The introduction of Whiskas Junior, featuring an improved formula, demanded an impactful campaign to effectively convey the product’s quality and benefits to Vietnamese cat owners.

CREATIVE CONCEPT

“Whiskas – Understanding Cats, Supporting Pet Parents”

Brand Role:
Whiskas is more than just cat food—it’s a trusted companion for cat parents, helping them care for their beloved pets in the best way possible.

Core Messages:

Approachable: Offering holistic health solutions for kittens, ensuring their healthy development.
Professional: Elevating the brand’s credibility with an improved product rich in DHA and Omega 3 to support brain and vision development.
Inspirational: Spreading joy and connection through meaningful and engaging stories about cats and their pet parents.

IMPLEMENTATION SOLUTIONS

1. Local Adaptation – Copy Transcreation

Adapted messages from Bonsey Jaden Thailand’s strategy to suit the preferences and culture of Vietnamese consumers.
Created localized taglines and ad messages that retained the original campaign spirit while resonating with local audiences.

2. Whiskas Junior Launch – Improved Formula

TVC Production: Developed advertising videos tailored to Vietnamese audiences, focusing on the benefits of DHA and Omega 3 for kitten health.
Key Visual Design: Localized the main campaign visuals, ensuring relevance for local consumers while aligning with the global brand image.
Social Content Development: Created engaging posts, images, and videos on Facebook and TikTok, delivering the campaign’s message in a lively and relatable way to Vietnam’s pet-loving community.

3. Fanpage Management & Social Always-On

Maintained consistent brand presence on social media through continuous and relevant content creation.
Managed Whiskas Vietnam’s fanpage, fostering a vibrant pet community and encouraging engagement through activities like mini-games, Q&A sessions, and heartwarming stories.

4. Engagement Management

Monitored and promptly responded to user comments and inquiries to maintain a positive and professional brand image.
Encouraged discussions and boosted engagement through highly interactive posts.

RESULTS ACHIEVED

1. Increased Brand Recognition:

Effective localization of content and visuals helped Whiskas Vietnam reach millions of cat lovers across online platforms.

2. Emotional Connection with Customers:

Adapted messages resonated with Vietnamese consumers, fostering a stronger bond and deeper trust in the brand.

3. Successful Launch of Whiskas Junior:

Significant increases in interaction rates for posts promoting the new product demonstrated the campaign’s success in reaching the target audience.

LONG-TERM VISION & VALUES

With the collaboration of Bonsey Jaden Thailand and the pivotal role of Dekohaus Creative, Whiskas Vietnam not only successfully launched its new product but also built a meaningful connection with Vietnam’s pet-loving community.

A Trusted Companion: Whiskas remains the go-to choice for providing holistic health care for cats.
A Market Leader: Strengthening its position as a pioneer in the cat food industry in Vietnam.
An Inspiration: Promoting love and responsibility in pet care within the cat-loving community.

Do you want your brand to successfully localize messaging and build strong connections with your target customers like Whiskas?
Let Dekohaus Creative help you achieve this!

Contact us today to explore innovative and effective solutions tailored for your brand!