MASCOT DESIGN FOR BÚN ĐẬU DẬU – “BREATHING LIFE” INTO YOUR BRAND

PROJECT INFORMATION

• Client Name: Bún Đậu Dậu
• Industry: F&B – Restaurant
• Project Duration: 2024
• Services Provided: Mascot Design

CHALLENGES

1. Competition in the F&B Industry:
   With the rise of bún đậu brands and traditional Vietnamese cuisine, Bún Đậu Dậu needed a unique identity to attract customers and stand out in the market.
2. Emotional Connection with Customers:
   While bún đậu is a popular and satisfying dish, the challenge was creating a lasting emotional connection to ensure the brand resonates deeply and naturally with its customers.
3. Enhancing Brand Recognition:
   Amid fierce competition, Bún Đậu Dậu required a memorable visual element that represents its brand spirit and core values.

CREATIVE IDEAS

“A mascot is the bridge that brings your brand closer to customers’ hearts.”

A mascot is not just a visual representative but also a character with a distinct personality, conveying the brand’s story and core values.

For Bún Đậu Dậu, the mascot plays three key roles:

• The Storyteller: Sharing engaging stories deeply rooted in Vietnamese traditions and tying them to the warm, familiar image of bún đậu.
• The Friendly Companion: Fostering closeness and building connections with customers, especially families and children.
• The Recognition Symbol: Acting as a unique, memorable visual element that stands out in the F&B market.

Message:
“Dậu Mascot is not just an image—it’s the soul of the brand, making Bún Đậu Dậu approachable and unforgettable.”

IMPLEMENTATION SOLUTIONS

1. Brand & Audience Research:

• Explored Bún Đậu Dậu’s core values, from the quality of its dishes to its brand story.
• Identified the target audience and developed the “Chị Dậu” character concept to ensure the mascot effectively attracts and emotionally connects with customers.

2. Mascot Design:

• Concept Sketching: Created a mascot character representing Bún Đậu Dậu, inspired by Vietnamese culinary traditions, culture, and the brand’s approachable, friendly values.
• Refining the Design: Developed a mascot with a cute and expressive appearance, aligned with the brand’s personality.

3. Mascot Applications:

• POSM & Menu: Incorporated the mascot into menu designs and point-of-sale materials to enhance brand recognition.
• Social Media & Advertising: Featured the mascot in posts, videos, and advertising campaigns to create differentiation and attract engagement.
• Event Activities: Included the mascot in offline events to interact directly with customers, providing memorable experiences.

RESULTS ACHIEVED

1. Increased Brand Recognition:

• The unique mascot helped Bún Đậu Dậu stand out in the market and became naturally memorable to customers.

2. Emotional Connection:

• The friendly and adorable mascot generated positive impressions across all customer demographics, from children to adults, making the brand feel more approachable.

3. Boosted Sales & Brand Reach:

• Integrating the mascot across social media and in-store experiences created consistency and professionalism, driving sales and fostering customer loyalty.

LONG-TERM VISION & VALUES

With Dậu Mascot, designed by Dekohaus Creative, Bún Đậu Dậu now has more than a visual representative—it owns a powerful tool to connect with its customers.

• Brand Ambassador: The mascot serves as a long-term symbol, conveying the brand’s values and story across all marketing activities.
• Community Builder: By creating emotional bonds, the mascot encourages repeat customers and transforms them into brand advocates.
• Differentiation Factor: The mascot helps Bún Đậu Dậu stand out as a unique and prominent name in traditional Vietnamese cuisine.

Do you want to build a brand with a unique mascot like Bún Đậu Dậu?
Let Dekohaus Creative help you bring your brand to life, connect deeply with customers, and leave a lasting impression!

Contact us today to turn your ideas into reality!