BÁT BỬU RESTAURANT 

A JOURNEY OF “HEALING” WITH WHOLESOME VEGETABLE BUFFET

PROJECT INFORMATION

• Client Name: Bát Bửu
• Industry: F&B – Restaurant
• Project Duration: 2024 – 2025
• Services Provided:
  • Social Always-On
  • Engagement Management
  • Social Management
  • Photoshooting
  • Google Maps Management
  • POSM & Menu Design
  • Activation

CHALLENGES

1. Stereotypes about vegetables:
   For many, vegetables are merely side dishes—lacking appeal and perceived as “not worth the money” for a buffet meal.
2. Strong competition from other buffet styles:
   Popular buffet models like seafood, BBQ, and hotpot dominate the market due to their association with “value for money” and indulgent experiences.
3. Zen-style dining:
   Bát Bửu’s tranquil Zen aesthetic appeals to a niche market, making it less attractive to younger customers who prioritize vibrant and mainstream dining experiences.

CREATIVE IDEA

LÀM LÀNH

Core Message:
“Healing the body” is more than an action—it’s a reminder of the connection between body, mind, and nature:

• A gentle apology after neglecting one’s health.
• A moment of stillness to listen to yourself amid the chaos of life.
• A healing journey that begins with something as simple as a bowl of wholesome vegetables.

Brand Role:
Bát Bửu acts as a guide on this healing journey, helping customers:

• Discover the value of nourishing, wholesome food.
• Reconnect with themselves and nature through a Zen-inspired dining experience.
• Inspire a healthy and balanced lifestyle, one small step at a time.

IMPLEMENTED SOLUTIONS

1. Social Always-On

• Developed a consistent content plan to ensure the brand’s regular presence on social media.
• Created unique content that tells Bát Bửu’s brand story, highlights dishes, and communicates the “healing” theme.

2. Engagement Management

• Launched targeted advertising campaigns to engage health-conscious customers.
• Monitored campaign performance, optimized budgets, and increased audience engagement.

3. Social Management

• Managed fanpage interactions, promptly responding to positive feedback and professionally addressing negative comments.
• Maintained a positive and trustworthy brand image across digital platforms.

4. Photoshooting

• Developed creative concepts to showcase Bát Bửu’s role and positioning.
• Produced professional food and ambiance photoshoots, blending Zen aesthetics with modern lifestyle elements to emphasize freshness, simplicity, and elegance.
• The visuals increased trust and engagement, attracting customers on social media.

5. Google Map Management

• Ensured accurate and updated information on Google Maps, including customer reviews and visuals of the restaurant and dishes.

6. POSM & Menu

Created unique POSM materials and menus that deliver a cohesive and memorable brand experience for customers.

7. Activation

On December 29, 2024, Bát Bửu officially opened its doors, offering a Zen-inspired space and a wholesome dining journey.

Dekohaus Creative designed and implemented the “Spin Your Luck for Good Fortune” program during the grand opening week. Customers dining at the vegetable buffet could participate in a lucky draw at their table, with prizes such as:

• 20% discount on the total bill.
• 10% discount vouchers for their next visit.
• Meaningful healing messages from Bát Bửu.
• Secret gifts to spark curiosity and excitement.

RESULTS ACHIEVED

1. Increased Brand Awareness:

• Organic likes and interactions on the fanpage grew significantly, boosting visibility and brand recognition.

2. Strong Product Positioning:

• Successfully positioned vegetable hotpot buffet as not only delicious but also light and wholesome, aligning with modern Vietnamese palates.

3. Enhanced Customer Experience:

• Unique POSM materials and menus provided a consistent and immersive brand experience.

4. Growth in Customer Engagement:

• Over 97% of customers enthusiastically participated in the lucky draw during the grand opening week and shared their experiences on social media.
• More than 78% of vouchers were redeemed within the month, reflecting strong repeat engagement.
• Over 33 new reservations were made in the first week of the opening.

LONG-TERM VISION & VALUES

With the support of Dekohaus Creative, Bát Bửu has not only attracted a large base of new customers but also successfully established itself as a brand with the mission of guiding customers on a journey of “healing.”

• The Guide: Providing wholesome, nutritious vegetable buffets as a simple solution for customers to reconnect with their bodies daily.
• A Healing Space: Creating a tranquil, comfortable environment where customers can pause, relax, and reconnect with themselves.
• The Inspirer: Sharing the message of kindness and self-care, starting with small, mindful actions like eating a bowl of vegetables.

Bát Bửu has uniquely redefined the concept of “healing,” winning the hearts of diners through a harmonious blend of health values, Zen dining experiences, and creative strategies crafted by Dekohaus Creative.

Do you want your brand to make a distinctive mark like Bát Bửu?
Let Dekohaus Creative partner with you to build unique brand stories, foster deep customer connections, and achieve sustainable growth!

Contact us today to bring your vision to life!