GENMA VIETNAM

Redefining Its Image – Leading the Steel and Aluminum Industry

PROJECT INFORMATION

• Client: Genma Vietnam
• Industry: Steel and Aluminum Industry
• Project Duration: 2024
• Services Provided:
  • PR
  • Video Production
  • Photoshooting

CHALLENGES

Genma Vietnam, a leading importer and distributor of aluminum door production machinery in Vietnam, is known for offering comprehensive solutions to optimize production processes and improve business competitiveness. However, the brand faced significant challenges:

1. Outdated and inconsistent brand imagery:
   The brand needed a modernized, cohesive visual identity to align with the high standards and professionalism required in the steel and aluminum industry.
2. Building trust and credibility:
   To attract its target audience – aluminum door manufacturers – Genma had to position itself as a reliable partner offering comprehensive, competitive solutions for process optimization.

CREATIVE IDEA

To help Genma redefine its brand and elevate its market presence, Dekohaus Creative implemented a comprehensive communication strategy.

The core message of the campaign:
“Comprehensive solutions – Leading the aluminum industry” – reinforcing Genma’s role not only as a provider of machinery but also as a strategic partner helping businesses enhance their production efficiency and competitiveness.

IMPLEMENTED SOLUTIONS 

To achieve this vision, Dekohaus Creative executed the following tailored solutions:

1. PR – Building trust through media exposure

• Developed high-quality PR content highlighting Genma’s capabilities and the value it delivers to customers.
• Ensured Genma’s presence on prominent media platforms such as VTV, Dân Trí, 24h, establishing trust and credibility with its target audience.

2. Video Production – Bringing the brand story to life

• Produced 6 professional production videos, showcasing the manufacturing process and practical applications of Genma’s machinery.
• The videos highlighted not just the products but also Genma’s vision of advancing the aluminum door manufacturing industry in Vietnam.

3. Photoshooting – Modernizing the brand’s visual identity

• Conducted professional photoshoots to create a cohesive and modern visual identity for Genma, reflecting the professionalism and innovation of the steel and aluminum industry.
• The imagery emphasized Genma’s core values: innovation, sustainability, and reliability.

RESULTS ACHIEVED

Following the implementation of the project, Dekohaus Creative delivered remarkable results for Genma:

1. Produced 6 professional production videos:

• These videos provided a comprehensive view of Genma’s manufacturing capabilities and value-added solutions, leaving a strong impression on target customers.

2. Redesigned the brand’s visual identity:

• Genma’s imagery was modernized and unified, increasing brand recognition and aligning with the trends of a professional and cutting-edge steel and aluminum industry.

3. Featured in leading media outlets:

• Genma appeared on top-tier platforms like VTV, Dân Trí, 24h, solidifying its position as a trusted leader in aluminum door production machinery.

LONG TERM VISION & VALUES 

Through the strategic partnership with Dekohaus Creative, Genma Vietnam has successfully redefined its image and reinforced its position as a top strategic partner in the steel and aluminum industry.

Dekohaus Creative remains committed to delivering innovative communication solutions, supporting Genma’s expansion and maintaining its leadership in the market.

 

Do you want your brand to make a strong impact like Genma Vietnam?
Let Dekohaus Creative partner with you to build a professional and trustworthy brand image.

Contact us today to bring your vision to life!