MÌ SỦI CẢO CHỢ LỚN

Spreading the Delicate Taste of Chinese Cuisine

 

Project Information

• Client: Mì sủi cảo Chợ Lớn
• Industry: F&B – Restaurant
• Project Duration: 2024 – 2025
• Services Provided:
  • Social Always-On
  • Engagement Management
  • Social Management
  • Photoshooting

CHALLENGES

Chinese cuisine, particularly dumplings, has long been a favorite among Vietnamese food lovers, representing the essence of Chinese culinary culture. However, dumpling stores are primarily concentrated in District 5, the Chinatown of Ho Chi Minh City, making it inconvenient for customers in other districts to access these dishes.

In addition, traditional dumplings are often characterized by heavy oil content, which does not align with the lighter, healthier preferences of modern Vietnamese diners. This posed a significant challenge for Mì Sủi Cảo Chợ Lớn in their efforts to expand their reach and attract more customers.

CREATIVE IDEA

To bring dumplings closer to everyone, overcoming geographical and taste barriers, Dekohaus Creative partnered with Mì Sủi Cảo Chợ Lớn to craft a comprehensive communication strategy.

The core message of the campaign:
“Spreading the delicate taste of Chinese cuisine” – blending traditional flavors with modern refinement, making dumplings not only delicious but also more suitable for the lifestyle of today’s Vietnamese diners.

IMPLEMENTED SOLUTIONS

To realize this vision, we developed and executed the following innovative solutions:

1. Social Always-On

• Built a consistent content plan to ensure continuous brand presence on social media platforms.
• Created unique content revolving around the brand story, product highlights, and the concept of “delicacy,” connecting with Vietnamese audiences.

2. Engagement Management

• Launched effective ad campaigns targeting lovers of Chinese cuisine and modern food enthusiasts.
• Measured campaign effectiveness, optimized budgets, and enhanced customer engagement.

3. Social Management

• Managed interactions on the brand’s fanpage: promptly responded to positive feedback and professionally handled negative comments.
• Ensured the brand’s image remained positive across all digital platforms.

4. Photoshooting

• Produced high-quality product photoshoots incorporating modern lifestyle elements, emphasizing the freshness, delicacy, and sophistication of the dishes.
• The photos not only enhanced aesthetic appeal but also built customer trust and engagement on social media.

RESULTS ACHIEVED

Within just six months of collaboration, the campaign delivered remarkable outcomes:

Branch Expansion:

• Grew from 1 initial branch to 6 branches across Ho Chi Minh City.
• Entered Phase 2 of the partnership, aiming to exceed 10 branches in the next six months.

Increased Brand Awareness:

• Achieved significant growth in page likes and organic engagement on the fanpage.
• Enhanced the brand’s image as modern, approachable, and customer-focused.

Established a Delicate Product Identity:

• Successfully conveyed the image of dumplings as not only flavorful but also light and healthy, catering to modern Vietnamese tastes.

LONG-TERM VISION & VALUES

Through innovative strategies and the steadfast support of Dekohaus Creative, Mì Sủi Cảo Chợ Lớn has not only expanded its scale but also cemented its position as a leading dumpling brand, bridging traditional flavors with modern lifestyles.

Do you want your brand to achieve remarkable success like Mì Sủi Cảo Chợ Lớn?
Let Dekohaus Creative be your trusted partner in crafting innovative and sustainable growth strategies!

Contact us today to explore breakthrough and effective communication solutions!