DAIKIN VIETNAM – A CENTURY OF EXCELLENCE IN AIR TECHNOLOGY

PROJECT INFORMATION

• Client Name: Daikin Vietnam
• Industry: Air Technology
• Execution Time: March 2024
• Service Provided: Media

CHALLENGES

1. Capturing and broadcasting the year’s biggest event:
   With the theme “Daikin 100 Years”, the 2024 Policy & Product Seminar series marked a significant milestone for Daikin. Capturing key moments—from product strategies and new launches to partner appreciation—with precision and professionalism was critical to delivering the brand’s message and prestige effectively.
2. Enhancing brand visibility through media:
   This large-scale event required high-quality media materials to not only document its significance but also bolster Daikin’s presence across communication channels.
3. Maintaining brand consistency:
   All media content needed to align with the spirit of “Daikin 100 Years” and reinforce Daikin’s positioning as the leader in air technology.

CREATIVE IDEA

“Daikin 100 Years – Honoring the Past, Leading the Future”

The Role of Media:
Media served as a bridge to deliver Daikin’s message and share its 100-year journey of innovation with partners and customers through impactful images and videos.

Core Messages:

• Honoring the Legacy: Celebrating Daikin’s century-long journey of growth and innovation.
• Spreading Value: Bringing the event’s message and visuals closer to partners and customers.
• Reinforcing Leadership: Highlighting Daikin’s position as the leader in air technology, committed to innovation for a sustainable future.

IMPLEMENTATION SOLUTIONS

1. Producing Professional Media

• Event Photography: Captured key moments, from leadership speeches and product launches to partner appreciation activities.
• Video Recap Production: Created an impressive video summarizing the entire event, focusing on highlights and the message of “Daikin 100 Years.”

2. Ensuring Brand Consistency

• Ensured all images and videos accurately reflected Daikin’s brand spirit, including its colors, messaging, and presentation style.

3. Supporting Message Amplification

• High-quality media materials were optimized for use across Daikin’s communication platforms, including social media, website, and promotional materials.

RESULTS ACHIEVED

1. High-Quality Media Materials:

• Professional photos and video recaps effectively captured and preserved the event’s key moments and message.

2. Amplified the Message of “Daikin 100 Years”:

• Images and video recaps conveyed Daikin’s core values and strategies clearly to partners and customers.

3. Reinforced Brand Leadership:

• The professional and impactful media content strengthened Daikin’s image as the leader in the air technology industry

LONG-TERM VISION & VALUES

With the support of Dekohaus Creative, Daikin Vietnam successfully captured and shared the most memorable moments of the “Daikin 100 Years” event while reaffirming its leadership position and sustainable innovation commitment.

• Leader: Continuing to innovate and lead the air technology industry in Vietnam and globally.
• Connector: Building lasting relationships with partners and customers through meaningful messaging.
• Inspiration: Promoting sustainable and environmentally friendly air technology values.

Do you want to amplify your brand’s message and professionalism through media like Daikin Vietnam?
Let Dekohaus Creative help you achieve it!

Contact us today to create outstanding media solutions that exceed expectations!